After relying on a web-based mobile event app that lacked necessary functionality, the NAYDO planning team and its members were losing patience. Their loyal attendees became so frustrated by the short-term solution that they didn’t bother downloading the app in its second year. The NAYDO team knew that the right mobile tool would solve this problem. It was important to them to offer a seamless digital experience in order to increase attendee engagement. Instead of risking further alienating their member base, NAYDO began to vet other app providers in search of a solutions-oriented partner.
Pam Havlick Hearn, the NAYDO Director of Membership and Education, knew they needed an intuitive, straightforward mobile solution. The mobile event app had to benefit attendees and planners equally, and they wanted to make a long-term investment with an event app partner that could smooth the planning and launch processes.
After narrowing their search down to four providers, the team at NAYDO chose CrowdCompass based on two key factors:
1. Technical support before, during, and after the event was crucial to internal stakeholders. With CrowdCompass offering round-the-clock support that concern was almost instantly alleviated.
2. The team valued the app’s accessibility and ease of use. To be successful, they needed an app that was hassle free and simple.
NAYDO planners were able to use the simple EventCenter templates and design to manage their events with increased visibility and efficiency. Instead of manually inputting attendees, speakers, sessions and exhibitors, organizers imported all the information in one step, saving time and reducing errors. Mary Zoller, NAYDO Operations and Conference Director, noted, “we never designed a mobile app before, but the solution was super intuitive with tons of support.” After two years of poor adoption using a web-based event guide, they were determined to make the most of their new tool.
Event attendees were excited to be able to filter and search content by category, helping them get the most of the event by being able to quickly locate content, exhibitors and sessions related to their interests. Push notifications were another big win onsite, because Hearn and her team could directly alert attendees with event updates and reminders. In their post-event feedback, attendees noted that they appreciated the intermittent messages and loved that they had everything they needed right in the app. NAYDO saw that these features promoted greater engagement, which led to greater attendee satisfaction and a seamless event experience for all.